The Korean Culture festival was held in Budapest, Hungary in September 2018.
Project period: Three weeks
Client: Korean Cultural Center Hungary
Role: Branding and design
Produced the brand identity. Designed a leaflet, stickers and various types of posters for both web and print.
The main topic of the festival was to share the beauty, food and pop in Korean contemporary culture. The requests from the client was to design the modern Korean style such as K-pop and K-beauty.
Even if it is said as the “Modern” Korean culture, they are originated from the traditional Korean culture.
In this regard, I have extracted the key points from each Korean traditional object as can be seen below:
• Cheong Sa Cho Long (청사초롱): Korean night lantern
• Jegi Chagi (제기차기) is a game similar to the western game of hacky sack. It is played by kicking a shuttlecock-like object called a jegi (제기) into the air. A seasonal game associated with the Lunar New Year holidays and winter time in general. Jegi chagi is mostly played by children.
• Paeng-i chigi (Kor. 팽이치기) refers to top-spinning, a favorite traditional winter game for children in Korea. They usually spun tops on ice-covered surfaces.
Besides the main poster above, there were 2 more drafts submitted to the client as follows: